Today’s landscape of available online Master’s of Business Administration specializations has never been broader. Many reputable institutions are offering excellent degrees in subjects like Accounting, Finance, Healthcare Management and the like. As these areas have continued to remain stable and relevant in today’s global business climate, perhaps none are more far-reaching than an MBA with a concentration in Marketing. Defined by the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” With most MBA emphases dealing with a specific sector of the business world, Marketing is a necessary commodity for every organization, whether private, public, governmental, for-profit, and not-for-profit. No matter what service organizations provide or what goods are manufactured, consumers need to know what organizations do and how they may benefit from becoming a customer.
As Dr. Punam Mishra writes, “The objective of any organization, whether for-profit or not-for-profit, is to create benefit for the organization as well as for customers. Marketing contributes directly to achieve the goal of an organization by building brand and customer equity; and by providing critical inputs in major areas like markets, competitors and strategic decision-making.” Successful marketing for a brand goes far beyond just letting the consumer know what a product does and why they should chose it over other options. A focused marketing campaign can begin a long-running relationship between producers and consumers that transcends generations and cultures. How many auto manufacturers enjoy multiple generations of customers based on brand loyalty through the years? How many consumers continue to trust brands based on their being exposed to a product during their childhood? It should be the goal of every brand to create a marketing philosophy that works to build a relationship of confidence and trust to ensure customer loyalty.
While training is a key factor in any business position, there are some incredible online MBAs with a focus in Marketing that offer a comprehensive education in many facets of today’s business realm that include global markets and e-commerce. For example, the Isenberg School of Management at the University of Massachusetts, Amherst features a 45-credit online MBA in Marketing with such specialized courses as, Advanced Negotiations for Managers, Business Intelligence and Analytics, Customer Relationship Management, Digital Business Models: Creating Transformative Online Business Ideas, Rethinking Ecommerce: Intro to Digital Business Strategy, and Service Marketing Management. This award-winning MBA features an attractive tuition rate of just $37,125 while some students have reported an average early career salary of $62,200 upon completing their degree.
Another top-10 online MBA program worth considering is the University of North Carolina, Chapel Hill’s Kenan-Flagler Business School which offers an online Master of Business Administration featuring a Marketing emphasis. Recognized as the absolute best in the nation by the Princeton Review, and the #4 program in the country by U.S. News & World Report, the Kenan-Flagler Business School receives its exemplary business accreditation through the AACSB. An average early career salary of $102,000 has been reported by some students upon graduating from the business school revealing a very strong return on the investment of education.
These are just two examples of excellent online Marketing MBA programs offered by some of the very best business schools in the nation. Companies will always need well-trained and business-minded professionals, so an online Master of Business Administration with a concentration in Marketing will always be a smart choice for a prospective graduate student.