Featuring a long reach into a vast array of business sectors, a career in Marketing remains to be a strong choice for the MBA student. With so many reputable business schools offering specializations in this area it is important to have a working knowledge of what some of the top careers in the field currently are. According to Monster.com, “Marketing careers are the best field for people who like to strategize and identify patterns and trends. If you choose a career in marketing your typical tasks will include approximating the need for products or services, distinguishing potential markets for products or services, monitoring trends, developing pricing and sales strategies and working with staff in public relations, product development and sales departments.” With so much strategy and forecasting involved in the profession of Marketing, it is important to choose a top online MBA in Marketing that will give you the necessary tools to not only land an entry-level position with a company, but to also grow in a lucrative and satisfying career that will be characterized by stability and earning-power.
It is with that in mind that we present a list of some of the most-lucrative and influential positions within the realm of Marketing. While many of these positions usually become attainable after several years within the marketplace, the decisions distance learners make now will help shape where their careers will be propelled in the future.
International Marketing Executive – As leaders within the scope of international marketing, international marketing executives must have a comprehensive knowledge of world markets and cultures and lead many facets of the organization toward success. By definition, “International marketers are solution-oriented professionals who discover the best ways to market products or services to other countries. Each country has its own marketing traditions, mannerisms, and cultural differences that international marketers must become deeply familiar with in order to succeed.” As leaders of international marketers, IM Executives have a long list of responsibilities but are handsomely compensated with salaries in the amount of $282,000. Nancy Davis, practice director for sales and marketing at The Mergis Group, says one of the best ways to land this job in the future within a Fortune 500 firm is to attain an MBA from a top-tier program.
Top Marketing Executive – Marketing executives are widely known to oversee the functions of advertising, market research, production, sales and distribution staff. According to TARGETjobs.co.uk, the day-to-day responsibilities of a top marketing executive may include may include “analyzing and investigating price, demand and competition, devising and presenting ideas and strategies, promotional activities, compiling and distributing financial and statistical information, writing reports, organizing events and production exhibitions, monitoring performance, and managing campaigns on social media.” Successful top marketing executives will have sharpened their skills in the areas of teamwork, communication, adaptability, discipline, and strategy. Salaries for this top-level position in Marketing can reach almost $250,000 annually.
Marketing Director – While this position may look very different from organization to organization based on several factors, Payscale.com states that marketing directors, “oversee their organization’s marketing professionals and specify the scope of its marketing requirements and needs. Their main duties include creating projects, concepts and budgets for successful marketing campaigns, as well as helping resolve team issues and maintaining communication with clients, vendors and other managers within their company. They are also responsible for facilitating dialogue in their organization on marketing needs and requirements, including customers’ needs.” While some marketing directors for global brands such as Hewlett-Packard demand salaries above $200,000 annually, median salaries in this field remain above $80,000.
While considering which online MBA program will be the best fit, let these leadership-position choices serve as goals for the future in a satisfying career in Marketing!