The Master of Business Administration degree has become so broad and dynamic as it has evolved over the years, that it is no longer just one degree but a bigger umbrella full of concentrations, specializations, majors, and certificates covering numerous topics in business. These topics will focus on a particular business sector or job specialty, and give students more guidance and experience for their future careers. Students can pursue MBAs in Economics, Marketing, Business Analytics, HR, IT, Supply Chain Management, and the list goes on and on. Online MBA Today explores different options in order to give prospective students information on the fields and degrees available.
Let's explore the exciting field of Marketing.
Marketing is one of the most exciting fields in business today. It is the driving force behind sales and customer communication. Marketing is about finding an organization's demographic, meeting them in their world, speaking their language, and showing them products and services that match their needs. It is the umbrella that covers actions including, social media promotion, packaging, endorsements, commercials, letters, emails, etc. These strategies have always played an important part in every organization's business plan, but within the last decade the field of marketing has gone through some major evolution to keep organizations sustainable in our digital world. No matter how important or innovative a product or service is, if an organization does not have an effective marketing plan, the organization will not remain sustainable.
As our world has become digital focused, our marketing strategies have had to evolve to meet and intersect with customers where they congregate naturally. Last year, internet users worldwide were spending 118 minutes per day on social media. This rise in time spent on social media has led to the rise in marketing strategies focused in this platform. While some small ventures and start ups can focus their marketing online and gain momentum, large organizations cannot solely rely on this medium. Companies still dedicate resources to commercial ads, billboards, convention booths, flyers, and B2B marketing. With a sector this large and diverse, there are many possibilities for professional careers, including writers, strategists, social media professionals, artists, statisticians, and managers and executives that can lead the whole marketing group toward organizational success. The Bureau of Labor Statistics report that the median pay of Marketing Managers in 2015 was $124,850, with job growth faster than the average. A career as a manager in the field of marketing is not only an exciting and evolving career, but one with large financial returns.
Online MBA in Marketing
Because marketing is a universal organizational need, it has become one of the most popular and prevalent concentrations and specializations in an MBA degree. This MBA degree will cover the foundational business and management courses and then dive into marketing rich curriculum. The curriculum could include the following topics: Customer Relationship Management, Sales Promotion, Social Media Strategy, Service Marketing Management, Brand and Advertising Management, Digital Marketing, Market Focused Strategy, and International Marketing. And online MBA program gives the added bonus of allowing professionals to continue gaining professional experience, while traversing their studies. Students then benefit finishing the program with business experience, the most widely acknowledged business management credential, and specific marketing training. PayScale lists marketing and management as the 7th highest paying MBA major by salary potential. This financial return gives students a great return on their investment.
Based on our latest ranking of the top online MBA programs in Marketing, here are the top five programs in the country:
University of Florida Warrington College of Business – Gainesville, Florida
University of Massachusetts, Amherst Isenberg School of Management – Amherst, Massachusetts
Northeastern University D'Amore-McKim School of Business – Boston, Massachusetts
Lehigh University College of Business and Economics – Bethlehem, Pennsylvania
University of Nebraska, Lincoln College of Business Administration – Lincoln, Nebraska
If you are a professional interested in a management career in marketing, an online MBA in Marketing could be a advantageous. Now is a great time to start researching online MBA programs for the fall. Start prioritizing what you are looking for in a program and explore your options. Remember, multiple options are a great thing! Next, list out the qualifications and deadlines needed to start these programs, and start applying. Good luck!
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