Date Updated: April 6, 2021
An online marketing MBA prepares students for lucrative management careers. A typical curriculum focuses on brand management, advertising, marketing analytics, and business management. Potential careers include sales manager, marketing manager, marketing specialist, and social media manager.
The Bureau of Labor Statistics (BLS) projects a 5% growth rate from 2019 to 2029 for management occupations, faster than the projected growth for all occupations. The BLS also reports a $105,660 median annual wage for management occupations, the highest among the major occupational groups. This guide includes our rankings list of the ten best MBA marketing programs for 2021. We explain what to expect while earning your online marketing degree, how to choose the right college, and potential careers and salary expectations for graduates.
The 10 Best Online Marketing MBAs
|1||University of Florida||Gainesville, FL|
|2||University of Massachusetts, Amherst||Amherst, MA|
|3||Northeastern University||Boston, MA|
|4||Lehigh University||Bethlehem, PA|
|5||University of Nebraska, Lincoln||Lincoln, NE|
|6||Babson College||Wellesley, MA|
|7||Drexel University||Philadelphia, PA|
|8||University of North Carolina, Chapel Hill||Chapel Hill, NC|
|9||North Carolina State University||Raleigh, NC|
|10||Oklahoma State University||Stillwater, OK|
What Is Marketing?
What is an MBA in marketing? Online MBA in marketing programs offer an affordable, convenient way to develop graduate-level marketing expertise. MBA in marketing programs provide a foundation in general business, covering finance, management, accounting, and organizational behavior. Students delve into the subfield of marketing, focusing on brand management, advertising, social media strategy, and analytics.
An online marketing MBA develops specialized, in-demand marketing knowledge, helping graduates stand out from those with a general MBA. The best industries for marketing jobs include consumer services, education, and technology. Potential careers for marketing professionals include marketing manager, fundraising manager, product manager, and marketing analyst. Marketing professionals usually need at least a bachelor's degree, but an MBA in marketing opens the door to career advancement and higher salaries.
People working in marketing often exhibit creativity, teamwork, and organizational skills. Marketing professionals create plans or campaigns to attract people to their clients' or organizations' goods and services. Day-to-day tasks include conducting market research, giving presentations, and developing marketing strategies.
Why Get a Marketing MBA?
Earning an online marketing MBA requires a significant investment of time, energy, and hard work. Prospective students may wonder if an MBA in marketing is worth it. An online MBA marketing concentration can help graduates differentiate themselves from other MBA-holders. Marketing MBAs develop new skills, qualify for new job opportunities, and make lucrative salaries. Below, we describe some benefits of completing a marketing MBA.
- Develop New Skills: An online MBA in marketing develops communication, teamwork, organizational, and problem-solving skills. Marketing MBA candidates gain career-relevant general business, advertising, analytics, and brand management knowledge.
- New Job Opportunities: Graduating with an online marketing degree qualifies students for lucrative, high-level leadership positions. Potential jobs include marketing manager, brand manager, sales manager, and social media marketing manager.
- Earn a High Salary: An online marketing MBA helps graduates enter high-paying careers. For example, the BLS reports that advertising, promotions, and marketing managers earn a $135,900 median annual salary as of 2019.
Ranking the Top 10 Online MBAs in Marketing
#1 University of Florida Warrington College of Business – Gainesville, Florida
The Warrington College of Business at the University of Florida offers an online Master of Business Administration with a concentration in Marketing. This program tops our list as an exceptional value for a quality education that receives high marks from Princeton Review and U.S. News online.
#2 University of Massachusetts, Amherst Isenberg School of Management – Amherst, Massachusetts
An online Master of Business Administration with a Marketing focus is featured at the University of Massachusetts, Amherst's Isenberg School of Management. This 45-credit program has a total tuition price of $37,125.
The Isenberg School of Management at the University of Massachusetts, Amherst offers an online Master of Business Administration with a specialization in Marketing. This 45-credit online MBA is priced at $825 per credit making the total cost of tuition $37,125. Some students report an early career salary of up to $62,200 upon completing this degree in Marketing revealing a positive return on the investment of education. Besides the 36 credits of core courses, this MBA includes nine elective courses specific to the Marketing concentration including, Advanced Negotiations for Managers, Business Intelligence and Analytics, Customer Relationship Management, Digital Business Models: Creating Transformative Online Business Ideas, Rethinking Ecommerce: Intro to Digital Business Strategy, and Service Marketing Management. U.S News and World Report has awarded this online MBA program with its #11 spot among the very best public universities in the nation. The Isenberg School of Management offers three start dates and three application deadlines each year offering flexibility for students. Application requirements include an online form and $75 fee, a personal essay, official transcripts, two letters of recommendation, a resume, and GMAT score.
Dating all the way back to 1862, the seeds of the University of Massachusetts, Amherst were first planted by the signing of the Morrill Land-Grant Colleges Act by President Abraham Lincoln. Today this four-year, public school situated on a sprawling 1,450 acres in Amherst, Massachusetts, offers degree plans at the associate, undergraduate, graduate, and doctoral levels to the 29,269 students enrolled there and taking courses on campus or online through distance learning. UMass Amherst reports a favorable graduation rate of 78%, a statistic unique for a school its size, and showing high marks for overall student satisfaction. With excellent national accreditation through the AACSB, the school also receives its regional accreditation through the New England Commission of Higher Education. Home of the Minutemen, the athletic program at the university supports 21 teams which compete at the Division I level.
Estimated Program Tuition: $37,125
The University of Florida features an online Master of Business Administration with a Marketing specialization at the Warrington College of Business. The school offers two tracks students can choose from based on their academic history and professional experience. The online two-year program is for undergraduate students with more than seven years' experience in the workforce requiring more prerequisite courses. Students with an undergraduate degree in business completed within the past seven years can choose the accelerated one-year program and complete all coursework in as little as 16 months. The total tuition price of this 48-hour program in Marketing is $48,000. Courses required for this Marketing emphasis include International Marketing, Product Development & Management, Art & Science of Pricing, Building & Managing Brand Equity, and Customer Relationship Management. Princeton Review ranks this online MBA as one of the best in the nation at #5, while U.S. News online recognizes it as #55. After completing this program, some students have reported an early career salary of up to $74,600 in the field of marketing.
With an enrollment of over 50,000 students, the University of Florida is the crown jewel among public universities located in sunny Gainesville, Florida. Revealing high marks for student satisfaction with a graduation rate of 87%, this four-year public institution of higher learning offers degrees at the associate, undergraduate, graduate, and doctoral levels. The University of Florida is home to the Gators and competes at the NCAA Division I level within the SEC. The school enjoys excellent national accreditation through the AACSB and is regionally accredited by the Southern Association of Colleges and Schools and Commission on Colleges. UF began as a small school located in Gainesville in 1858 and was established by state senator James Henry Roper under the name of the Gainesville Academy.
Estimated Program Tuition: $48,00
#3 Northeastern University D'Amore-McKim School of Business – Boston, Massachusetts
The D'Amore-McKim School of Business at Northeastern University offers an online MBA with a concentration in Marketing. Some graduates of this program report an early career salary of up to $73,000 after completing this degree.
An online Master of Business Administration with a Marketing emphasis is featured at Northeastern University's D'Amore-McKim School of Business. This 100% online degree has been hailed by Financial Times as the #4 online MBA program in the country for 2016. Applicants of this program are required to submit an online form with $100 fee, current resume, personal statement, two letters of professional recommendation, transcripts, and an applicant's agreement. Online students are not required to submit GMAT/GRE scores. This 50-credit hour program is priced at $1,513 per credit hour bringing the total cost of tuition to $75,650. An early career salary of up to $73,000 has been reported by some students upon completing this degree revealing a healthy return on their educational investment. Other rankings enjoyed by this online MBA include a #17 spot by the Princeton Review and a nod by U.S. News online as the 42nd best program in the nation.
Northeastern University is a four-year, private not-for-profit research university comprised of nine colleges and schools with a main campus in Boston, Massachusetts. Northeastern offers degree plans at the undergraduate, graduate, and doctoral levels. With a current student enrollment of 19,940, the school receives its national accreditation through the AACSB and is regionally accredited by the New England Commission of Higher Education. Northeastern reports a healthy graduation rate of 84% among its students and supports graduate campuses in Charlotte, North Carolina, Toronto, Canada, Silicon Valley, and Seattle. The athletic program at NU includes 18 varsity sports teams which compete at the Division I level. Sustainability is a philosophical hallmark at Northeastern, as the school offers 200 courses based on the subject and has made a commitment to lowering its carbon footprint by 80% by the year 2050.
Estimated Program Tuition: $75,650
#4 Lehigh University College of Business and Economics – Bethlehem, Pennsylvania
Lehigh University offers an online Master of Business Administration with a Marketing specialization at its College of Business and Economics. This program benefits from national accreditation through the AACSB and regional accreditation through the Middle States Commission on Higher Education.
The College of Business and Economics at Lehigh University features an online Master of Business Administration with an emphasis in Marketing. This 36-credit program is divided between 24-credit hours of core courses and 12-credit hours of Marketing-specific courses from the following list: Strategic Marketing Management, Creating Breakthrough Innovations, Marketing Research and Analysis, Sales Management, Strategic Brand Management, and Global Marketing Strategies. Priced at $1,075 per credit, this 36-hour online MBA has a total tuition cost of $38,700. An early career salary of up to $69,100 has been reported by some students upon completing this MBA in Marketing. U.S. News online has recently recognized this program as the #21 best in the nation. Students enrolled in the College of Business and Economics will enjoy two formats offered by the school: one is Classroom Live which allows students the chance to stream classes in real time via the internet, while Classroom Online courses are recorded and allow students the opportunity to set their own schedule for viewing lectures. The business school reports that most students within their programs carry a 3.4 GPA, GMAT score of 620, and eight years of professional experience.
Comprised of four colleges and overseeing a student population of just over 7,000, Lehigh University is a four-year, private not-for-profit research institution of higher learning based in Bethlehem, Pennsylvania. The university was established in 1865 by businessman, industrial entrepreneur, and philanthropist, Asa Packer. The athletic program at Lehigh supports 25 men's and women's sports teams which compete at the MCAA Division I level. With national accreditation through the AACSB, the university receives its regional accreditation through the Middle States Commission on Higher Education. Lehigh University reports one of the highest graduation rates on our list at 88%, showing a strong level of student satisfaction.
Estimated Program Tuition: $38,700
#5 University of Nebraska, Lincoln College of Business Administration – Lincoln, Nebraska
An online Master of Business Administration with a Marketing focus is offered at the College of Business Administration at the University of Nebraska, Lincoln. The total tuition price of this degree is $28,800, making it the most affordable program of our top five.
The University of Nebraska-Lincoln's College of Business Administration features an online Master of Business Administration with a concentration in Marketing. Princeton Review has awarded this program with its #16 spot as one of the best in the nation. This 48-hour program is priced at $600 per credit hour making the total cost of tuition $28,800. Some students, upon completing this degree, report an early career salary of up to $52,900 revealing a sound return on the investment of education. Nine hours of this online MBA in Marketing are offered as electives from the following courses: Services Marketing, Strategic Issues in Marketing Communications, Strategic Database Marketing, and Marketing and Globalization. With three start times each year, applicants interested in being accepted into the College of Business Administration must hold an undergraduate degree with a cumulative GPA of 3.0, submit official transcripts, report a GMAT score of at least 600 or have seven years of professional experience, submit three references, a personal statement, and a professional resume.
With a prestigious distinction as a program within the Carnegie "Doctoral Universities: Highest Research Activity", the University of Nebraska-Lincoln is a land-grant university receiving its national accreditation through the AACSB. Regionally accredited by the North Central Association of Colleges and Schools and The Higher Learning Commission, Nebraska is also an official member of the Association of Public and Land-grant Universities. Established in 1869, the university was one of the first institutions of higher learning to be founded west of the Mississippi River. Other "firsts" the school enjoys includes being the birthplace of ecology and establishing the first undergrad psychology laboratory on the planet. This four-year public university offers associate, undergraduate, graduate, and doctoral degrees to the 25,000+ students enrolled there both in the traditional classroom and through distance learning.
Estimated Program Tuition: $28,800
#6 Babson College F.W. Olin Graduate School of Business – Wellesley, Massachusetts
The F.W. Olin Graduate School of Business at Babson College offers an online blended Master of Business Administration with a specialization in Marketing. Some students completing this degree have reported an early-career salary of up to $96,800.
Babson College's F.W. Olin Graduate School of Business features an online blended Master of Business Administration with a Marketing emphasis. This 46-credit hour program is priced at $1,790 per credit hour making the total cost of tuition $84,903. An early career salary of up to $96,800 has been reported by some students upon completing this degree in Marketing revealing a positive return on the investment of education. Among its many awards and accolades, this program has been ranked at the #8 position among the nation's best by the Princeton Review. Students enrolled in this program can expect most of the coursework to be completed online with two-day cohort-based sessions on campus every seven weeks to offer students a balanced education centered on teamwork and face-to-face interaction with F.W. Olin Graduate School of Business instructors. Besides the core courses required for this blended MBA program, students are required to choose nine elective credits from the following courses: Strategic Market Planning, Marketing Research and Analysis, Marketing High Tech Products, Global Marketing Management, Innovation and Experimentation, and Consumer Behavior.
With a relatively small enrollment of just over 3,000 students, Babson College still shows a high value for diversity with over 80 countries being represented in the student body. This four-year, private not-for-profit university offers undergraduate and graduate degrees at its campus in Wellesley, Massachusetts. The school reports an impressive 89% graduation rate, receives its national accreditation through the AACSB, and is regionally accredited by the New England Commission of Higher Education. Originally established as the Babson Institute in 1919, the school got its start when 27 students met in the home of Roger and Grace Babson, the school's namesake and founders. Sustainability is a top priority for the leadership of Babson University, apparent in the school's signing the American College and University President's Climate Commitment and striving to be a carbon-neutral campus by the year 2050.
Estimated Program Tuition: $84,903
#7 Drexel University Bennett S. Lebow College of Business – Philadelphia, Pennsylvania
Drexel University's Bennett S. Lebow College of Business offers an online Master of Business Administration with an emphasis in Marketing. This 51-credit program features a total tuition cost of $64,005.
An online Master of Business Administration with a Marketing concentration is featured at the Bennet S. Lebow College of Business at Drexel University. Applicants interested in this program must first have completed an undergraduate degree from an accredited university and then submit the following items to the admission office at Bennet S. Lebow College of Business: a completed application, official transcripts, two professional letters of recommendation, resume, essay, and GMAT score (waived if enough professional experience has been achieved). Divided into 51 credits, this online MBA is priced at $1,255 per credit making the total cost of tuition $64,005. Qualifying students can waive the two foundational courses and move directly into core curriculum courses, followed by a flexible core sequence, the capstone course, and the nine credits of concentration elective courses. The elective courses for the Marketing specialization include Customer Analytics, Marketing Experiments, Buyer Behavior Theory, Global Marketing, and Marketing Information Management and Research.
Originally established as the Drexel Institute of Art, Science and Industry in 1891, today's Drexel University has come a long way since its inception as a non-degree-granting institution of higher learning founded by Anthony J. Drexel, a northeastern businessman and philanthropist. Currently the university receives its national accreditation through the AACSB and is regionally accredited by the Middle States Commission on Higher Education. This four-year, private not-for-profit university is situated in Philadelphia, Pennsylvania and offers degree plans at the associate, undergraduate, graduate, and doctoral levels to the nearly 26,000 students completing courses both on campus and through distance learning. Drexel University prides itself as being one of the city's top 10 private employers and reports a 68% graduation rate.
Estimated Program Tuition: $64,005
#8 University of North Carolina, Chapel Hill Kenan-Flagler Business School – Chapel Hill, North Carolina
An online Master of Business Administration with a Marketing concentration is featured at the University of North Carolina, Chapel Hill at the Kenan-Flagler Business School. The Princeton Review places this program at the #1 spot among the best in the nation.
The University of North Carolina, Chapel Hill offers an online Master of Business Administration with an emphasis in Marketing at its Kenan-Flagler Business School. Among this program's recognitions and accolades includes a #4 ranking by U.S. News online and a nod from the Princeton Review as the very best online MBA program in the nation. Priced at $1,585 per credit hour, this 66-credit hour program has a total tuition cost of $104,658. Some students have reported an early career salary of up to $102,000 upon completing this degree in Marketing. Interested applicants are encouraged to fill out an online application, submit GMAT test scores if possessing less than seven years of professional work experience, and submit official transcripts, employment records, three essays, two letters of recommendation, a $150 application fee, and be prepared for a personal interview administered by a Kenan-Flagler Business School representative. The available elective courses for this online MBA with a Marketing specialization include, Digital Marketing, Global Marketing, Services Marketing, and Information for Decision Making, Incentives & Strategy.
Situated in the historic college town of Chapel Hill, The University of North Carolina, Chapel Hill was chartered in 1789 and would begin holding classes six years later as the very first public university in the United States. Today UNC offers 78 undergraduate, 112 graduate, and 68 doctoral degree programs to a student body of 29,000 and is supported by an alumni network hailing from all 50 states and over 150 foreign countries. The school receives its excellent national accreditation through the AACSB and is regionally accredited by the Southern Association of Colleges and Schools and Commission on Colleges. Home of the Tar Heels, UNC has a longstanding tradition of success in many of its sports programs. The athletic department at the university supports 13 men's varsity sports teams and 15 women's varsity sports teams which compete at the NCAA Division I level and are members of the Atlantic Coast Conference.
Estimated Program Tuition: $104,658
#9 North Carolina State University Poole College of Management – Raleigh, North Carolina
North Carolina State University's Poole College of Management offers an online Master of Business Administration with a Marketing Management depth area and optional certificate. This program sits at #18 among the best in the nation per U.S. News online.
The Poole College of Management at North Carolina State University features an online Master of Business Administration with a Marketing Management concentration and optional certificate. This program is offered with flexibility for students in mind by the Poole College of Management with two tracks of Accelerated or Flexible programming students can choose from to complete all coursework of this 100% online MBA in as little as 21 months or up to six years. This program does include two residencies which last three days each that must be fulfilled at the campus in Raleigh, North Carolina. Active military personnel may waive these requirements and add an elective in its place. The price of this 40-credit hour MBA comes in at $1,585 per credit hour making the total cost of tuition $42,195. An early career salary of up to $65,000 has been reported by some students upon completing this program showing a positive return on investment of education. While the Princeton Review has ranked this program as the 9th best in the nation, it also gets high marks from U.S. News online as #18 in the country. The Marketing Management courses offered in this program include, Product Design and Development, Business Relationship Management, and Consumer Innovation Practicum.
First established as the North Carolina College of Agriculture and Mechanic Arts in 1887, the founders of North Carolina State University were guided by the vision to create an institution of higher learning where working class men and women could afford a quality education to better themselves. Today, this four-year public university still prioritizes an affordable, quality education while offering degrees at the associate, undergraduate, graduate, and doctoral levels to 34,015 students enrolled there. NC State receives its national accreditation through the AACSB and is regionally accredited by the Southern Association of Colleges and Schools and Commission on Colleges.
Estimated Program Tuition: $42,195
#10 Oklahoma State University Spears School of Business – Stillwater, Oklahoma
The Spears School of Business at Oklahoma State University features an online Master of Business Administration with a concentration in Global Marketing. With a total tuition cost of just $8,807, this program is the most affordable on our list.
An online Master of Business Administration with a Global Marketing emphasis is offered at Oklahoma State University's Spears School of Business. This 42-hour program is priced at just $209 per credit hour making the total cost of tuition an attractive $8,807. This online MBA is the most affordable program on our list. Coupling this value with an early pay salary amount of $75,000 reported by some students upon completion of this degree reveals a very positive return on the investment of education. The Spears School of Business offers this 100% online MBA as both a 42-hour part-time program and a 43-hour full-time degree. Applicant requirements for this program are minimal and include submission proof of a four-year undergraduate degree, competitive GMAT score, and a 3.0 cumulative GPA. The school cites no formal requisite courses for acceptance but strongly favors a background in higher level math and quantitative skills. The two required courses for this Global Marketing specialization are Global Competitive Environments and International Marketing Strategy. Students are also required to choose two elective courses from the flowing list: International Resource Management, Globalization and Culture, Independent Study, Seminar in Marketing, and External Environments of Business.
Oklahoma State University opened its doors on Christmas Day in 1890. Since that time, this modern-land grant system of education has grown to support five campuses delivering degrees at the undergraduate, graduate, and doctoral levels. OSU, which receives its national accreditation through the AACSB and is regionally accredited by the North Central Association of Colleges and Schools and The Higher Learning Commission, reports a graduation rate of 61%. Home of the Cowboys, the athletic program at Oklahoma State University competes at the NCAA Division I level has won over 50 championship team titles. With a main campus in Stillwater, Oklahoma, this four-year public university maintains a student body of nearly 26,000. All 50 states and 120 foreign countries are represented by the students of OSU, including those on campus and through distance learning.
Estimated Program Tuition: $8,807
What to Expect From Marketing MBA Programs
The best MBA marketing programs provide a foundation in general business skills and expertise in marketing concepts like advertising, brand and product management, and social media management. Most online marketing MBAs require 30-60 credits in classes like data analytics, managing innovation, and marketing analysis and development.
Some students pursue non-MBA graduate marketing programs. However, degrees like an MS in marketing generally do not offer a business foundation like MBAs do. Most online marketing degrees take two full-time years to complete, but some accelerated programs offer one-year options. Depending on the school, learners may take classes synchronously or asynchronously. Many universities offer in-person and online marketing programs.
Below, we explain more about what to expect from the best online MBA in marketing programs, including the admissions process, degree options, typical curricula, and cost.
The MBA Admission Process
Admission requirements for online marketing MBA programs vary by institution. Typical requirements include a bachelor's degree from a regionally accredited university and a minimum 3.0 GPA. Most programs accept students with any undergraduate degree. Those with a non-business background may need to complete prerequisite business courses, including marketing, finance, and accounting. Applicants with an undergraduate degree in business, marketing, or a related field may increase their chances of acceptance.
Online MBA in marketing applicants typically submit GMAT or GRE scores, recommendation letters, a statement of purpose, and college transcripts. Some programs require applicants to have 3-5 years of professional experience. The application process includes completing an online application, paying a fee, and submitting any required supplemental materials. Some schools require an interview.
Marketing Degree Options
Some online marketing programs offer other master's degree options besides the MBA, including an MS or MA in marketing. MBA and non-MBA marketing master's degrees often lead to the same types of marketing careers. However, an MBA also offers business job opportunities outside of marketing.
MS in Marketing: An MS in marketing takes two full-time years to complete. It does not include the general business focus of an MBA in marketing. Students learn marketing theory, exploring nuanced topics like supply and demand, brand awareness, buying behavior, and brand equity. Online marketing MBA programs usually require a capstone project, while marketing MS programs often require an in-depth research thesis and an internship.
Applicants to MS in marketing programs typically hold less professional experience than MBA hopefuls. Potential careers include marketing director, advertising manager, digital marketing manager, and operations manager.
- MA in Marketing: An MA in marketing includes the same focus and traits as an MS in marketing. MA in marketing graduates qualify for the same types of jobs as MS in marketing degree-holders.
Popular Marketing Courses
Online marketing MBA programs focus on topics like digital marketing, ethical issues of marketing, and marketing strategy. Students learn general business fundamentals like finance, accounting, and management. Most programs require a core of business coursework, marketing concentration classes, and thesis and internship classes. Below, we describe classes students might take while earning their online MBA in marketing.
- Marketing Analysis and Development: This course explores the role of marketing managers in assessing consumer desire and determining goods and services promotion, distribution, and pricing. Students learn to use their organization's resources to find opportunities in the marketplace.
- Digital Marketing and Social Media Strategy: Participants investigate topics like consumer engagement through social media, the relationship between consumer behavior and the media, and consumer-to-consumer interactions. Enrollees learn to create a comprehensive social media strategy and campaign for a brand.
- Marketing Data Analytics: This elective class shows learners how to collect and analyze data to assess marketing performance. The course covers using marketing data to find appropriate pricing, develop products, and provide targeted promotions to consumers.
- Managing Innovation: This elective course examines how marketing research and concepts can improve outcomes for new innovations. Topics include design and management of distribution channels, evaluation of markets, and pricing architectures. Students learn about marketing communications decisions and the benefits and drawbacks of using digital marketing.
- Marketing Thesis: A thesis course typically gives enrollees time to complete research and writing for their marketing thesis. Participants choose a research topic that addresses a contemporary question in the marketing field. During the course of study, they conduct research, write a paper, and give an oral defense at the end of their program.
How Much Will an MBA in Marketing Cost?
Online MBA in marketing programs vary significantly by price. Factors that impact price include program format, school type, and enrollee residency. Earning a degree from a public university where you qualify for in-state tuition usually provides the most affordable option. Private institutions typically charge much higher tuition rates. Many online programs offer discounted or in-state tuition rates for fully online learners regardless of residency.
School comes with other costs besides tuition, including housing, transportation, textbooks, and technology repairs and upgrades. Most online marketing MBA programs offer financing options like scholarships, grants, fellowships, and loans. Scholarships, grants, and fellowships, the gold standard of financial aid, do not require repayment. Many students must also take out some loans to pay for their education. The U.S. government offers low-interest loans that do not require repayment until after graduation.
Jobs for MBAs in Marketing
What can you do with an MBA in marketing? An online marketing MBA prepares students for lucrative management careers across industries. Potential occupations include advertising, promotions, and marketing manager; public relations and fundraising manager; and sales manager. These careers require at least a bachelor's degree, but earning an MBA in marketing lets students develop an area of expertise and stand out from the competition.
All of these careers earn a median annual salary greater than $115,000 as of 2019, with advertising, promotions, and marketing managers earning a median annual salary of $135,900 as of 2019. Below, we outline the typical duties, pay, and job outlook for these potential careers open to graduates with an online marketing degree.
Advertising, Promotions, and Marketing Managers: Advertising, promotions, and marketing managers coordinate programs and initiatives to stimulate public interest in goods and services. Job duties include hiring and overseeing staff, planning campaigns, creating marketing plans and budgets, and determining price strategies. Many start their careers as public relations specialists, buyers, or sales representatives.
- Required Education: Bachelor's degree required, master's degree preferred
- Job Outlook (2019-29): 6%
- Median Annual Salary: $135,900
Public Relations and Fundraising Managers: Public relations and fundraising managers coordinate funding campaigns and create materials to improve their organizations' or clients' public image. Some employers prefer applicants with a master's.
Sales Managers: Sales managers oversee sales teams. Common job duties include creating budgets, evaluating sales statistics, planning educational workshops for sales staff, and acquiring new customers. Common industries for these professionals include wholesale trade, retail, manufacturing, and professional and technical services. Sales managers need 1-5 years of sales experience.
Selecting Your Online Marketing Degree
Prospective students can learn a lot by looking at our rankings list of the best MBA marketing programs for 2021. However, many other factors affect the selection of the right school. Below, we describe important criteria for choosing the right online marketing program.
- Accreditation: Universities receive accreditation by submitting to a stringent third-party process that evaluates the quality of their academic programs, faculty, facilities, and student resources. Attending a regionally accredited school makes it easier to receive financial aid, transfer credit, and qualify for professional licenses. Online marketing MBA programs may also hold programmatic accreditation. Agencies include the Association to Advance Collegiate Schools of Business, the International Accreditation Council for Business Education, or the Accreditation Council for Business Schools and Programs.
- Program Length: Most online marketing MBAs take two years to complete. If students want to graduate more quickly, they might consider accelerated or one-year programs.
- Cost/Financial Aid: Marketing MBA costs vary by school. Look for affordable options within your budget. Identify schools with financial aid opportunities, including scholarships, grants, and research or teaching assistantships.
- Alumni Network: Many universities offer access to robust alumni networks. This can help MBA candidates land internships and jobs.
Why You Should Get Your MBA in Marketing Online
Some of the best MBA marketing programs feature online options. Distance education has grown increasingly prevalent and is a successful learning format for many students. Online education offers benefits like flexibility, convenience, and independence.
Distance learners do not have to worry about relocation or commuting costs. Many courses are run asynchronously, which allows students to complete work at their convenience. This format appeals to students with full-time jobs, family commitments, or other personal obligations that make going to in-person classes difficult.
Marketing MBA candidates may find particular value in the online learning experience because many marketing programs focus on digital marketing strategies. Completing coursework online gives students practice with using these digital tools, preparing them for jobs in the workforce. However, online marketing degrees require good time management, motivation, and self-sufficiency, so every prospective enrollee should decide whether an online degree best suits their learning style.
Frequently Asked Questions
Is an MBA in marketing worth it?
Yes! An online marketing MBA develops new skills and opens the door to lucrative, high-level career opportunities that the BLS projects will continue to grow in the coming years.
What can you do with an MBA in marketing?
Graduates with an online MBA in marketing work in many marketing and business management positions. Potential careers include marketing manager, brand manager, advertising manager, and social media manager.
What are good marketing degrees?
The best MBA marketing programs offer a broad foundation in general business and develop expertise in marketing skills. The best marketing degree for you depends on your career goals and specific interests.
What salary can you get with an MBA in marketing?
An MBA in marketing lands graduates lucrative management positions paying in excess of $100,000 annually. The BLS reports that sales managers earn a $126,640 median annual salary.